Privacy policy
1.1 This privacy policy is here to help you understand how we use your data, what rights you have, and how you can make use of them, according to the retained EU law version of the General Data Protection Regulation (2016/679) ("UK GDPR"), when we use your data.
1.2 When we say "use" your data, we mean anything we do with it, like storing, organizing, transmitting, or deleting it.
1.3 When we say "your data", we mean any information that can identify you directly or indirectly, like your name, phone number, email address, order ID, or IP address (if we can link it to you in some way).
1.4 Read this privacy policy when:
- You buy our products or services
- You visit our website
- You get marketing from us
1.5 To learn more about our products please have a look at our terms, available at: https://www.deep.stream/terms-of-service.
2.1 DeepStream Technologies Limited, with company registration number 10203383, referred to as DeepStream Technologies Limited, has the legal responsibility for your personal data and is the data controller of your data. Our head office is registered at 52 Grosvenor Gardens, SW1W 0AU, London.
3.1 If you have any questions about our use of your personal data, don't hesitate to reach out to us. Preferably by sending an email to privacy@deepstreamtech.com, or by sending a letter to 52 Grosvenor Gardens, SW1W 0AU, London.
3.2 To ensure that we comply with the UK GDPR and protect your data, we have appointed a Data Protection Officer (DPO). If you have any concerns or questions about how we handle your data, or if you wish to exercise your rights under the UK GDPR, please contact our DPO by sending an email to: aerhard@deepstreamtech.com
4.1 Like any other modern company, we use loads of personal data to run our business and provide you with the best products possible. Below is an overview of what kind of personal data we use about you, where we get it from, why we want to use that personal data, how long we're going to store it for (or what rules we have set to determine storage length) and what lawful basis we have to use your personal data.
5.1 To communicate with you, so we can troubleshoot, diagnose and fix an issue with our product.
5.1.1 What data we use:
- Contact information, such as email or phone number
- Information that can be linked to your account
- IP address
- Device information
5.1.2 Where do we get the data from:
- We get it from the person that the data is about
- We get it from our logs
- We get it from analysing user activity
5.1.3 Legal basis:
Performance of the contract that we have entered with you,(Article 6.1 (b) UK GDPR). When balancing the different interests, DeepStream Technologies Limited has determined that we have a legitimate interest in improving our product by analysing usage, that the use of your data is necessary to achieve that purpose, and that our interest outweighs your right not to have your data used for this purpose. You may contact us for more information about our assessment.
5.1.4 Storage period:
We store the data as long as it is necessary to deliver and service your product. We are required under UK tax law to keep your basic personal data (name, address, contact details) for a minimum of 6 years.
5.2 To analyse your use of our product so we can develop new features, technologies, and improve our products and services.
5.2.1 What data we use:
- Name
- Contact information, such as email or phone number
- Information that can be linked to your account
- IP address
- Device information
5.2.2 Where do we get the data from:
- We get it from the person that the data is about
- We get it from our logs
- We get it from analysing user activity
5.2.3 Legal basis:
Performance of the contract that we have entered with you, (Article 6.1 (b) UKGDPR). When balancing the different interests, DeepStream Technologies Limited has determined that we have a legitimate interest in improving our product by analysing usage, that the use of your data is necessary to achieve that purpose, and that our interest outweighs your right not to have your data used for this purpose. You may contact us for more information about our assessment.
5.2.4 Storage period:
We store the data as long as it is necessary to deliver and service your product. We are required under UK tax law to keep your basic personal data (name, address, contact details) for a minimum of 6 years.
5.3 To send out marketing communications and offers to you via email
5.3.1 What data we use:
- Name
- Contact information, such as email or phone number
- Company name
- Information that can be linked to your account
5.3.2 Where do we get the data from:
- We get it from the person that the data is about
- We get it from our logs
5.3.3 Legal basis:
The processing is based on a balancing assessment of the interests of you and us (Article 6.1 (f) UK GDPR).
5.3.4 Storage period:
If you have signed up or registered for the use of our Product and Services or to receive communications from us through consent, you will receive relevant information and content unless you have unsubscribed in later correspondence.
6.1 How to use your rights
6.1.1 You can exercise any of your rights by sending and email to privacy@deepstreamtech.com.
6.2 These are your rights
6.2.1 You are the one in control of your personal data and we always strive to ensure that you can exercise your rights as efficiently and smoothly as possible. If you want to go to the source of your rights, we've made reference to the relevant article in the UK GDPR.
6.2.2 Know how we use your data
- You have the right to know how and why we use your data. This right is mainly fulfilled by providing you this privacy policy, but if you have any questions - please reach out to us.
- Want the legalese? Check Article 13 of the UK GDPR "Right to information".
6.2.3 Get a copy of my data
- You have the right to get access to the data that we have about you. Reach out to us and we will send you a copy.
- Want the legalese? Check Article 15 of the UK GDPR "Right of access".
6.2.4 Fix my data
- If you think that the data we use about you is incorrect. Let us know and we will fix it.
- Want the legalese? Check Article 16 of the UK GDPR "Right to rectification".
6.2.5 Delete my data
- Do you want us to forget about you? You have the right to request that we delete your data, provided that the data is no longer needed for its original purpose.
- Want the legalese? Check Article 17 of the UK GDPR "Right to be forgotten".
6.2.6 Limit my data
- You can ask us to restrict our use of your personal data.
- Want the legalese? Check Article 18 of the UK GDPR "Right to restriction".
6.2.7 Transfer your data to a competitor
- We may provide you with the data that you have submitted to us or that we have received from you in connection with a contract that we have entered with you. You will receive your information in a commonly used and machine-readable format that you can transfer to another personal data manager.
- Want the legalese? Check Article 20 of the UK GDPR "Right to data portability".
6.2.8 Withdraw consent
- If you have given consent to one or several specific processing(s) of your personal data, you have the right to withdraw your consent at any time and thus ask us to terminate our use of your data immediately. Please note that you can only withdraw your consent for future use of personal data and not for our use of your personal data that has already taken place.
- Want the legalese? Check Article 7.3 of the UK GDPR.
6.2.9 Challenge our use of your data
- If we have made a balancing test and concluded that we can use your data for a legitimate interest, you can object to our use of your data. Unless we have a really good reason to keep using your data, we will stop using it. This could be the case if we use your data for marketing purposes.
- Want the legalese? Check Article 21 of the UK GDPR "Right to object".
6.2.10 No solely automated decision making
- You have the right to not be subject to a decision based solely on automated decision making (decisions that's made without the involvement of a human being), including profiling, where the decision would have a legal effect on you or produce a similarly significant effect.
- Want the legalese? Check Article 22 of the UK GDPR.
8.1 We're committed to keeping your personal data safe, and we have implemented several appropriate technical and organisational measures to protect your personal data.
8.2 Having that said, please remember to keep your password safe and secret and make sure that you keep an extra eye on your devices.
9.1 Our website uses cookies and similar tracking techniques to improve your browsing experience and provide personalized content. We use information from cookies for purposes which may include:
- Identifying returning users, registrants and subscribers
- Eliminating the need for returning users to re-enter their login details
- Enabling you to move more easily around our sites and applications
- Tracking your use of our sites to better develop our sites and applications in accordance with your requirements
- Building up an anonymous profile based on your browsing patterns across our sites, applications and third-party websites, which enables us to make advertisements and content available to you that is more relevant to your interests
- To provide targeted marketing and advertising for the use of our Product and Services: We use different tools to provide personalized marketing and advertising to the users of and people who have consented with legitimate interest for our Product and Services.
We use the following services to analyse the performance of our marketing communications and provide targeted marketing and advertising for the use of our Product and Services:
Google Analytics: Collect and analyse data about how website visitors use our website. Read more about this on Google’s website.
HubSpot: Processing of customer and prospects of legitimate interest information, communication and providing our Product and Services, as well as marketing and analysis of how website visitors navigate around our website. Read more about this on Hubspot’s website.
Linkedin InsightTag: Collect and analyse data related to marketing and advertising on LinkedIn, such as conversion tracking and website visitors. Read more about this on LinkedIn’s website.
Google Ads Conversion Tracking: Collect and analyse data related to marketing and advertising on Google Ads, such as conversion tracking and website visitors. Read more about this on Google’s website.
Intercom: Processing of user information and customer support, as well as data and user behaviour analytics, for the users of our platform. Read more about this on Intercom's website.
Hotjar: Collect and analyse data on how website visitors use our website. Read more about this on Hotjar's website.
You can delete cookies from your hard drive at any time. Bear in mind, though, that if you delete them, any settings such as your stored username and password will have to be reset when you next login. You will be able to use our websites and applications even if your browser is not set to accept cookies. However, certain features and content may not be available to you and you will have to log in every time you visit. For further information visit www.allaboutcookies.org.
10.1 If you have concerns about how we use your data, please reach out to us at privacy@deepstreamtech.com.
10.2 If you are still not satisfied, you can file a complaint with the Information Commissioner's Office (ICO).
10.3 More information about our obligations and your rights can be found at https://ico.org.uk/
10.4 You can contact the ICO directly at: https://ico.org.uk/global/contact-us/.
11.1 We reserve the right to make changes to this Policy. In the event that the change affects our obligations, or your rights, we will inform you about the changes in advance.
DeepStream Technologies is incorporated and registered in England and Wales with company number 10203383 and whose registered office is at 52 Grosvenor Gardens, SW1W 0AU, London. We are contactable by email at privacy@deepstreamtech.com.
Last update: 5 June 2024